October 5, 2012

Here is the finished spot for The Lung Cancer Foundation of America “The Haze”. Early this year, I produced, directed and edited this spot at Make for the LCFA. After shooting some breathtaking dancing by the talented Raina Gilliland and Choreographer Allen Fields, the fx wizards at Make played with their computers and made all the snazzy smoke you see. Stay tuned for a behind the scenes look of the shoot.

Shot on Epic with Zeiss Superspeed glass at Studio 1414. Cut on FCP 7. Finishing in After Effects, Fume and 3DS Max.

Production/Agency: Make
Creative: Danny Robashkin
Producer, Director, Editor: Mike P. Nelson
Choreography: Allen Fields
Director of Photography: Nick Junkersfeld
VFX Supervisor: Josh Clos
Talent: Raina Gilliland
Gaffer: Dave Palm
Key Grip: Dave Underhill
PA: Eric Pierson

Post VFX: Mike Zugschwert, Josh Clos, Kevin Wisdom, Thomas Wang, Daniel Broadway